Why is writing hard? When is it good? Who does it well, and how?
If writing is part of your day, you know intuitively that it doesn’t just happen on the page. Most of the challenge is in the thinking and the relating. After that, as Joan Didion once said, you can ‘prune it out, clean it up, make the point’.
Write Right takes the same approach. The course suggests a step-by-step process that begins with the reader and continues with the ideas. After that, we dive into the writing itself. How do you stay focused, original, clear and generous? What are some tactics for bringing words, sentences and readers to life? How do you assess what’s working and what isn’t?
From Aristotle to Airtable, advertising to art, we explore the principles of good writing and inspire you to think critically about planning, briefing, drafting and editing.
Who is it for?
Write Right is a four-hour course for copywriters, marketers, editorial freelancers, content makers, emailers—anyone whose work involves turning ideas into words for readers.
What do we teach?
Writing and editing for readability
1. Know why you’re saying something
Ideas, objectives and readers
2. Find something to say
Specifics, images and originality
3. Be okay with saying it
Tone, cliché, formality and jargon
4. Say it
Finding an opener and writing the first draft
5. Say it with style
Style guides, decisions and consistency
6. Edit for grammar
The rules worth worrying about
How does it help?
Students leave with:
- a process for refining objectives, audience and message before the writing starts
- a briefing checklist and a set of principles for assessing writing at the levels of content, style, sentence structure and word choice
- ideas-generation tools for the first draft
- tactics for managing voice and tone, whether you’re writing as yourself or on behalf of a brand
- a style-guide starter kit, a grammar primer and tips for editing on a deadline.
Who teaches it?
Write Right classes are taught by top-gun writer, editor and worrier Penny Modra. Penny is The Good Copy’s editorial director, a regular ‘grammar enthusiast’ guest on ABC Radio Melbourne, a guest lecturer at RMIT and the convener of the Collingwood Crossword Club.